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Mobile is the most common things in this days. People use mobile for different purpose everyday. They Download apps, play games, use internet and do a lot of things through mobile. Even they do their shopping by using mobile. So, it’s value is increasing day by day.
Why Consumers prefer using mobile phones:
- Choice – customers can choose between credit card, debit card, or e-wallet to pay for their products, depending on the merchant’s mobile processing system
- Convenience – Sales people can call the customers in the aisles instead of sending them to a busy cash register
- In-store awards – Simply by scanning with their smartphones, consumers can reap exclusive savings right at the point in the store with NFC and/or QR code support
- Loyalty Program – Customers can participate in every loyalty program to which they belong using their mobile phones, which means no more carrying around different loyalty cards for a dozen retailers.
Most successful strategy for mobile commerce
The most successful strategy for mobile commerce is to have a mobile-friendly website that has deals that are attractive enough for the customer to purchase them right away.
Keep it Simple: Make navigation as simple as possible focusing on user experience. This includes intuitive search and browsing as well as an easy check out process.
Create a mobile app to attract your customers: The first thing someone should do is build a mobile app to show all products. In order to do that, find a mobile app builder to help in creating a professional app to sell products
Consider going Native: Developing a native app increases responsiveness and speed of the app delivering the best user experience for the user. However, besides the native app, the mobile web site is core for reach and to cover all platforms.
Add-in functions for your mobile app: After creating a app, start optimize functions for mobile app to bring convenience for customers. It should have good design. Utilize available Zara theme to get eye-catching fashion shopping apps now – SimiCart Blog.
Increase Security: Use trusted platforms and remind the customer at which stage they are in the payment process.
Magento has many advantages when compared with other solutions such as:
– Magento will help you build the site without worrying about the software, servers, or even your website code.
– Magento gives users more choices suited to the type of services that the business is growing.
– Magento has many extensions that can help build your site from the facility and rich customization.
Benefits of in-store mobile commerce
1)Mobile Optimized Web Site/App: This is without question the most important factor to consider when developing your mobile commerce strategy. In short, if someone don’t have a mobile optimized website, or mobile commerce enabled app, won’t be successful driving mobile sales.
2) Time Sensitive Offers: eBay drives more sales via mobile commerce than any other retailer on the planet. In 2010, eBay drove more than $2 billion in mobile sales (gross merchandise volume – GMV). This number leaped to $5 billion by 2011, and is expected to surpass $8 billion by the end of 2012. This figure represents over 12% of eBay’s total sales (GMV). To put that in perspective, in 2010, Amazon generated approx $1 billion of their total $34 billion in revenue from mobile devices, representing less than 3% of sales.
3) Mobile Exclusives: Now that you’ve got a best in class mobile optimized site and/or mobile app, and you’ve injected an element of urgency into your mobile offering via time sensitive special offers, now it’s time to introduce mobile exclusives to really help take your m.commerce strategy to the next level.
Always make sure send only the most relevant, contextual push notifications- mobile spam causes much more harm than good.
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The post What is the most successful strategy for mobile commerce? appeared first on MetaKave: Web Design, Development & CMS Works.
